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E Commerce

Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet.
From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.
Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment.
Keep in mind that ecommerce has a few different spelling variations. All of these are synonymous and correct –– their use is largely preference-based.

Entry Requirements

To qualify for the English language or English literature, you will require an A-qualification in English language. There is also some focus on other arts subjects, like politics and history. They are also looked upon in the admission process.

Course Structure

There are 8 lessons in this course

1. Introduction

What is e-commerce
How to Protect a Business
Marketing on the Internet
Searching for Data on the Net
Contract Law
Warranty and Conditions
Sellers Liability
Consumer Laws
Manufacturers Liability
International Sales Contract Rules
Setting up a Business
Setting up an E Commerce Web Site
Bootstrap Sites

2. Success & Failure What makes the Difference?

Awareness of Technology
What makes an E Commerce Site Successful
Dotcom Failures
Site Visibility

3. Promotional Strategies are different on the internet

Internet Code of Conduct
Analysing the market
Selecting Target Markets
Developing the marketing mix
Managing the marketing effort.
The Launch
Promoting an E Commerce Site
Marketing Strategies and Plan

4. Optimizing Web Site Potential

Monitoring Visitors
Ground Rules Keep Changing
Meta Tags
Evaluation/Review Services
Paid Services
Search Engine Optimisation
Main Page Content
Searchable words
Use of important Key Words
Page Titles
Frequency of changes
Good URL Structure
Capture of Visitors
Download Speed
Site Maps

5. Increasing Web Site Exposure

Marketing Plan
Marketing Mix
Personal Selling
Direct Marketing
Collateral Promotion
Channels of Distribution
Google Adwords
Search Marketing
Affiliate Marketing
Free Content
Web Banners
Social Media Optimisation
Digital Marketing
Creative Buzz
Guerrilla Marketing

6. Automating Supply of Goods, Services and Cash flow

Ways to Supply Goods or Services
Drop Shipping
Payment Gateways
Getting a Merchant Account for Credit Cards

7. Managing Constant Change

Resource Planning
Constant Review & Development Strategy
Understanding Technology
Information Currency vs. Cash Currency
Keeping a Web Site Current
Web Analytics
Change Management and Corporate Structure

8. Dealing with E Commerce Problems

Learning from Others Mistakes
Determining Where it Went Wrong
Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
Managing Risk
Charge back
Computer and Office Security
Each lesson culminates in an assignment which is submitted to the school, marked by the school’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


People looking for an ecommerce certification in Dubai should study through the online portal. Our respected teachers will teach you. For the course, you will be given a tutor. The tutor will teach you through different platforms, like phone calls, video calls and telephone conversations. The tutor will also provide you important reading material. Once the tutor has taught you everything, you will need to excel in the exams.


Some major benefits of an ecommerce diploma are:

A great advantage of getting an ecommerce diploma from Publak Institute is that you can generate a 24/7 income.
Ecommerce is a great way to increase traffic from different search engines.
Learning ecommerce skills is a great and effective way to sell your products throughout the world.
An ecommerce business is one of the best ways to generate new customers and boost your brand awareness in the market.
Ecommerce is also a great way to generate awareness in the online world.
Getting an ecommerce diploma from Publak Institute will take your online business to the next level.

Publak Institute Islamabad

03335561828 |

Why Choose Us?

There are several advantages as to why you should take online courses. Some major reasons to join the online courses are mentioned below:

1. One of the main reasons to join Publak Institute is that they offer several options for the students.
2. Online institutes like Publak Institute are an affordable option for students in comparison to the traditional colleges.
3. Publak institute offers a great learning environment for the students. Students just need to listen to messages and send them electronically.
4. The online courses provide students with opportunity to plan their courses. They provide convenience to the students and they can plan ahead of time.
5. Online institutions, like Publak Institute, offer students the opportunity to work on different jobs and raise their family at the same time.
6. During thunderstorms, students become vulnerable and they may need to cancel their classes. However, online institutes have no such limitations and they can go on in any conditions.
7. The most basic courses require the students to develop new skills. Thus, the online classes improve the technical skills of individuals.
8. A major advantage of joining Publak Institute is that students can pursue their own interests while doing full-time study.
9. Publak Institute makes a person quite responsible as he is able to take the education in his own hands. Thus, it is quite empowering.
10. A major advantage of joining Public Institute is that you will be quite well-supported by several other students.

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