E Commerce

Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet.

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment.

Keep in mind that ecommerce has a few different spelling variations. All of these are synonymous and correct –– their use is largely preference-based.

Entry Requirements

To qualify for the English language or English literature, you will require an A-qualification in English language. There is also some focus on other arts subjects, like politics and history. They are also looked upon in the admission process.

Procedure

People looking for an ecommerce certification in Dubai should study through the online portal. Our respected teachers will teach you. For the course, you will be given a tutor. The tutor will teach you through different platforms, like phone calls, video calls and telephone conversations. The tutor will also provide you important reading material. Once the tutor has taught you everything, you will need to excel in the exams.

Benefits

Some major benefits of an ecommerce diploma are:

  1. A great advantage of getting an ecommerce diploma from Publak Institute is that you can generate a 24/7 income.
  2. Ecommerce is a great way to increase traffic from different search engines.
  3. Learning ecommerce skills is a great and effective way to sell your products throughout the world.
  4. An ecommerce business is one of the best ways to generate new customers and boost your brand awareness in the market.
  5. Ecommerce is also a great way to generate awareness in the online world.
  6. Getting an ecommerce diploma from Publak Institute will take your online business to the next level.

Course Structure

There are 8 lessons in this course:

  1. Introduction
    • What is e-commerce
    • Security
    • How to Protect a Business
    • Marketing on the Internet
    • Searching for Data on the Net
    • Contract Law
    • Warranty and Conditions
    • Sellers Liability
    • Consumer Laws
    • Manufacturers Liability
    • International Sales Contract Rules
    • Setting up a Business
    • Setting up an E Commerce Web Site
    • Bootstrap Sites
  2. Success & Failure What makes the Difference?
    • Introduction
    • Awareness of Technology
    • What makes an E Commerce Site Successful
    • Dotcom Failures
    • Site Visibility
  3. Promotional Strategies are different on the internet
    • Internet Code of Conduct
    • Analysing the market
    • Selecting Target Markets
    • Developing the marketing mix
    • Managing the marketing effort.
    • The Launch
    • Promoting an E Commerce Site
    • Marketing Strategies and Plan
  4. Optimizing Web Site Potential
    • Monitoring Visitors
    • Ground Rules Keep Changing
    • Meta Tags
    • Evaluation/Review Services
    • Paid Services
    • Search Engine Optimisation
    • Main Page Content
    • Searchable words
    • Use of important Key Words
    • Page Titles
    • Links:
    • Frequency of changes
    • Good URL Structure
    • Navigation
    • Capture of Visitors
    • Download Speed
    • Graphics
    • Targeting
    • Site Maps
  5. Increasing Web Site Exposure
    • Marketing Plan
    • Marketing Mix
    • Advertising
    • Personal Selling
    • Direct Marketing
    • Collateral Promotion
    • Channels of Distribution
    • Google Adwords
    • Search Marketing
    • Affiliate Marketing
    • Free Content
    • Web Banners
    • Social Media Optimisation
    • Digital Marketing
    • Creative Buzz
    • Community
    • Guerrilla Marketing
  6. Automating Supply of Goods, Services and Cash flow
    • Payment
    • Ways to Supply Goods or Services
    • Drop Shipping
    • Outsourcing
    • Payment Gateways
    • SSL
    • Getting a Merchant Account for Credit Cards
  7. Managing Constant Change
    • Resource Planning
    • Constant Review & Development Strategy
    • Outsourcing
    • Understanding Technology
    • Bandwidth
    • Information Currency vs. Cash Currency
    • Keeping a Web Site Current
    • Web Analytics
    • Change Management and Corporate Structure
  8. Dealing with E Commerce Problems
    • Learning from Others Mistakes
    • Determining Where it Went Wrong
    • Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
    • Managing Risk
    • Charge back
    • Computer and Office Security
    • Insurance

Each lesson culminates in an assignment which is submitted to the school, marked by the school’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

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