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Search Engine Optimization


Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when website ranks are higher in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Entry Requirements

The top requirements for search engine optimization include: • Bachelor’s degree in business, marketing, communications or information technology • One to three years in online marketing • Course Structure: • People looking to do a Graphic designing course should study through the online portal. Our respected teachers will teach you. For the course, you will be given a tutor. The tutor will teach you through different platforms, like phone calls, video calls and telephone conversations. The tutor will also provide you important reading material. Once the tutor has taught you everything, you need to excel in the exams.

Course Structure

SEO Strategy Development The Business Impact of SEO SEO Basic Concepts Keyword Research On-Page Optimization Off-Page Optimization Website Management and Optimization Identify and Remove Duplicate Content URL’s Management Google Webmaster Tools Best Linking Practices Organize Content and URL Structure Information Architecture Planning Creating Robots file Initial Ranking analysis RSS Feed Generation Blog commenting Press Release Creation Conversion Optimization SEO Site Audit


Procedure

People looking to do an SEO course should study through the online portal. Our respected teachers will teach you. For the course, you will be given a tutor. The tutor will teach you through different platforms, like phone calls, video calls and telephone conversations. The tutor will also provide you important reading material. Once the tutor has taught you everything, you need to excel in the exams.

Benefits

Here are the top benefits of learning the top SEO skills:
• SEO skills teach you content management and creation.
• It teaches you web integration and technical skills.
• You will have excellent PR and productive skills.
• It will improve your learning speed.
• It will improve your mental capability.

Publak Institute Islamabad

03335561828 |

Why Choose Us?

There are several advantages as to why you should take online courses. Some major reasons to join the online courses are mentioned below:

1. One of the main reasons to join Publak Institute is that they offer several options for the students.
2. Online institutes like Publak Institute are an affordable option for students in comparison to the traditional colleges.
3. Publak institute offers a great learning environment for the students. Students just need to listen to messages and send them electronically.
4. The online courses provide students with opportunity to plan their courses. They provide convenience to the students and they can plan ahead of time.
5. Online institutions, like Publak Institute, offer students the opportunity to work on different jobs and raise their family at the same time.
6. During thunderstorms, students become vulnerable and they may need to cancel their classes. However, online institutes have no such limitations and they can go on in any conditions.
7. The most basic courses require the students to develop new skills. Thus, the online classes improve the technical skills of individuals.
8. A major advantage of joining Publak Institute is that students can pursue their own interests while doing full-time study.
9. Publak Institute makes a person quite responsible as he is able to take the education in his own hands. Thus, it is quite empowering.
10. A major advantage of joining Public Institute is that you will be quite well-supported by several other students.




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