Search Engine Optimization

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when website ranks are higher in the search engine results page (SERP). These visitors can then be converted into customers.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Entry Requirements

The top requirements for search engine optimization include:
• Bachelor’s degree in business, marketing, communications or information technology
• One to three years in online marketing
• Course Structure:
• People looking to do a Graphic designing course should study through the online portal.
Our respected teachers will teach you. For the course, you will be given a tutor. The tutor will teach you through different platforms, like phone calls, video calls and telephone conversations. The tutor will also provide you important reading material. Once the tutor has taught you everything, you need to excel in the exams.

Course Structure

  1. SEO Strategy Development
    The Business Impact of SEO
    SEO Basic Concepts
    Keyword Research
    On-Page Optimization
    Off-Page Optimization
    Website Management and Optimization
    Identify and Remove Duplicate Content
    URL’s Management
    Google Webmaster Tools
    Best Linking Practices
    Organize Content and URL Structure
    Information Architecture Planning
    Creating Robots file
    Initial Ranking analysis
    RSS Feed Generation
    Blog commenting
    Press Release Creation
    Conversion Optimization
    SEO Site Audit

Procedure of Certificate

People looking to do an SEO course should study through the online portal. Our respected teachers will teach you. For the course, you will be given a tutor. The tutor will teach you through different platforms, like phone calls, video calls and telephone conversations. The tutor will also provide you important reading material. Once the tutor has taught you everything, you need to excel in the exams.

Benefits of Getting Certificate

Here are the top benefits of learning the top SEO skills:
• SEO skills teach you content management and creation.
• It teaches you web integration and technical skills.
• You will have excellent PR and productive skills.
• It will improve your learning speed.
• It will improve your mental capability.

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